Top 5 Predictions For Web Video In 2013

Top 5 Predictions For Web Video In 2013

Making predictions can be a dangerous game! That said..

Here are my top 5 predictions for web video in 2013

  1. Online video continues to be the fastest growing ad format in 2013 *
  2. Increase of e-Commerce websites making product videos to demo or explain their products, increasing conversion rates and sales **
  3. Startups and established brands, increase production of weekly/monthly sharable web videos, as a better way to communicate their company ethos, products and services to customers on a regular basis
  4. Bloggers start giving preference to web video over written content, attracting a wider online audience
  5. Google starts/improves the audio crawling of YouTube videos, to help improve video results on Search Engine Result Pages (SERPs)

Wishing everyone a very Happy New Year for 2013!! ~ Feliz Año Nuevo 2013!!

* eMarketer 2012: Video Top Asset Created for Content Marketing

** Internet Retailer 2012: Online videos help build confidence in purchases (52% of consumers who watch product videos say those videos make them more confident about purchases)

(02/01/2013)

BCN Startup Video

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